Media Planning includes the following vital aspects:
- Media Research
We are fully equipped with the dedicated teams for industry-centric media research. Our research insights help us in formulating the strategies to plan, execute and manage media promotion activities. We have extensive domain knowledge in conducting media research and analysis activities according to the promotional objectives of organizations.
We improvise the promotional themes and concepts using our vast knowledge base and expertise. We make appropriate media plans according to our in-depth media research.
We offer the complete range of support to organize the media planning according to individual, organization, business group or operational needs and objectives. We enable effective support in every aspect of media planning. We have highly talented and skilled account management team that takes care of every activity of media planning.
We assess the industry in terms of promotional message, product or services offering, marketplaces of operations, targeted audience / consumers and timeframe of promotion. We make detailed promotional budgetary plan according to clients’ financial constraints. We help the clients in optimizing the expenditure on promotion and maximizing the promotional reach.
We execute the media promotion campaigns according to the planning within the stipulated timelines. We support the clients in maximizing the returns of their promotional investments. We enable them to deliver the messages uniformly across diverse media channels. We help them to transform their promotional initiatives into integrated marketing communication (IMC).
- Media Relations
We help the clients to develop enduring relations with diverse media channels such as newspapers, television channels, web portals, outdoor media, social media, radio and sales promotions. We have a dedicated team to manage the relations with media for effective promotion, coverage and communication.